I was lucky enough to view one of the best sales training presentation I have ever seen at the end of 2014, which covered the crucial factor of identifying business development or new customer opportunities BEFORE ANY OTHER COMPETITOR. In strategy as in sales, to be able to take a helicopter view of the wider economic, technological and competitive business landscape is the foundation of crafting a gold standard corporate strategy.

Whilst most organisations live and die in the red ocean. To be able to identify new and untapped marketplaces will be the defining factor of leading organisations of the future.

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