Hill Start International Pty Ltd currently works with business clients across two business units, executive recruitment and outsourced sales and marketing.
We have created a new division, complementary to our existing services, to provide best-in-class training to support graduates and other early stage professionals seeking to progress their careers.
We intend to launch a one-and-a-half-day comprehensive training course which will dramatically change the career trajectory of course attendees. The course will run twice a month (or more often if demand is high) for small groups from July 2019.
With this in mind, we are looking for a person who can create and execute a marketing plan for this new division to generate interest and customers using quality marketing campaigns, primarily focusing on digital channels.
Specific duties will involve;
- In conjunction with the Director formulate a marketing plan to promote the course. Identify suitable promotional channels, manage the website (including attendee sign up and payment capability), manage email marketing campaigns and marketing automation using Mailchimp, set KPI goals for marketing outcomes.
- Execute this plan.
- Conduct market research to assist decision making.
- Manage advertising and promotions. Research and suggest ideas and strategies for making and running digital and social media advertising campaigns particularly focused on reaching a specific target audience e.g. graduates.
- Social media marketing. Review social media tools available to manage/improve social media management.
- Create marketing collateral and content for web and promotions. Design course material, worksheets, feedback questionnaire etc.
- Budget planning and management.
- Recommend future marketing strategies.
This is a great opportunity to learn and become a key part of a start-up business unit within an established business. Over time the role could develop to become the Marketing Manager for this business unit.
You’ll need to demonstrate:
- Marketing qualification, most likely degree in a marketing related discipline.
- Solid knowledge of digital marketing best practice as well as some relevant experience of formulating a marketing plan and running quality advertising / promotional campaigns across digital channels.
- Thorough knowledge and understanding of social media as well as digital marketing and advertising.
- Knowledge of Mailchimp and/or marketing automation.
- Exceptional copywriting capability, ideally with complementary design skills.
- Able to work daily from our office on Burke Road in Camberwell.
- Eligibility to work within Australia.
There is flexibility as to how this role will operate, perhaps initially on a part time or full time 1-2 month contract basis to allow for a career break or other employment, or even as a consulting assignment as a freelancer. We have office and meeting/training facilities in central Camberwell, which is easily accessible by public transport as well as having free parking nearby.
In the first instance, please submit your CV to the Director and Principal Consultant, Jeremy Hill, quoting reference JH40788 who will be in touch with you to progress your application.